Ever Fancied Your Very Own Tokyo Drift? Just Press Play
When I was a teenager, I remember badgering my father for an electric guitar. He eventually caved (teenagers tend to be persuasive little devils), and surprised me by purchasing a quirky limited edition Fender Telecaster while he was on a business trip in Japan. Hearing of its exotic origins, my hyper active teenage mind conjured up images of dazzling pink cherry blossoms stretching out into infinity, crowded alleys packed with Pikachus, and 300 flavours of KitKat*, every time I sat down to play my new guitar. Oh how I longed to visit Japan when I grew up…
Sign up for Deezer for free and listen to Japanese Traditional Music Ensemble: discography, top tracks and playlists. As they are both experts in the Japanese music market we have an in-depth conversation about the subject including the recent news that it may overtake the US in revenues in 2013, the bumpy.
Reality check – 2021 was the year I finally conceded to myself that I wasn’t getting any younger.
Even so, despite having ‘grown up’, reaching the shores of Tokyo seemed like a pipe dream. As if anticipating my quarter-life crisis, Deezer decided that 2021 would be the perfect year to launch its Japanese Music Channel. And it had everything I had yearned for in my teenage dreams (no offence, Katy Perry)…and so much more.
Some Incredible Japanese Playlists
I didn’t know that spring could have a ‘rhythm’ until I spent a day listening to the Cherry Blossom playlist – the vibrant melodies grow on you, even if you’re a ‘late bloomer’. And an hour with the Japanese Headspace Playlist had inexplicably tickled my brain into believing that I’d spent a week soaking in a relaxing Japanese hot spring (said to cure every sickness but love sickness).
But even for the lovesick, Deezer has got your back – with the Japan Love Songs playlist that will make you bawl your heart out, even when you don’t understand the words. Try it…I dare you to not go into total karaoke mode.
Gridlines on a map are deceptive and Japan now seems much bigger than I had imagined.
Thanks to Deezer, my virtual tour of Japan might take me all of 2021, and then some… I still have pit stops to make at the Gaming Music, Anime Music, Japanese Jazz, Ambient, Hip-Hop, Lo-fi, J-Rock, City Pop, Onsen and 100% Artist playlists, before I time travel to discover Japanese music from the 70’s, 80’s and 90’s. And whenever I feel like taking an extended vacation, I might just switch over to Japan on Deezer’s Country Selector. So for now, I’m packing my best headphones, and my trusty Fender Telecaster!
* in retrospect, it seems I was a tad off on one of the above – but I’ll bet you a wasabi & sweet potato Kit Kat that you won’t be able to guess which one!
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Deezer is making its debut in Japan. The streaming service is rolling out its Hi-Fi tier, which offers high-resolution, CD-quality audio files to listeners, beginning December 8. The subscription will cost 1,960 yen ($17) a month. Deezer is partnering with hardware companies Onkyo Pioneer and Yamaha for the Japanese rollout.
“We’re confident that we can be the number one in the Hi-Fi sector, appealing to real audiophiles who buy high end speakers and music equipment and want their streaming service to be of that same high-quality calibre,” Deezer CEO Asia Henrik Karlberg told Billboard.
He also noted that Deezer’s Hi-Fi offering has allowed the company to secure licensing deals for local recorded music: “The way to get that content is through the HiFi model and the [higher returns paid] to the labels and artists, at an audio quality that the artists are a lot more comfortable with sharing on streaming.”
This launch strategy is similar to how Deezer approached the U.S. market. It launched stateside in 2014 with only its lossless FLAC listening option (then called the Elite tier) and only through Sonos wireless speakers. After initially targeting the audiophile audience, Deezer did eventually make other tiers available in the U.S.
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Japan could prove a more complicated market to reach. Local listeners have been making some shifts toward streaming, but the lion’s share of Japan’s music revenue is dominated by physical sales.
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